TMS platforms were designed to record what happened, not to win the load. So the most expensive people in the building spend their day clicking through screens: pulling rates, searching for capacity, sending the same email to the same carriers, chasing confirmations until 6pm. The market calls that automation. It is workflow acceleration. The work between the clicks still waits on a person, and the load gets covered by whoever was faster, not smarter.
“I can't believe I paid humans to send emails.”
Robby Nathan · Co-Founder & CEO
Fragmented workflows
Sourcing is the bottleneck
Busywork burns out reps
More volume means more headcount
Ellie works the way your floor works. She lives in the browser, on top of the tools your team already opens, and runs the whole procurement and execution workflow — eight unlocks, end to end — so your people own the judgment part.
1
The Ask
Give Ellie a load in plain language. She reads it and gets to work.
2
Sourcing & Outreach
Best-fit carriers pulled, then reached over email, SMS, and voice in parallel.
3
Email Negotiation
She negotiates inside your guardrails and shows the rate before it sends.
4
Verification
MC, DOT, authority, and safety checked automatically on every carrier.
5
Inbound Calls
She fields carrier calls and questions on the load, day or night.
6
Rep Review
Ellie pauses for approval. The rep owns the rate and the relationship.
7
Analytics
Hours returned, loads per rep, and cost per load, reported to leadership.
8
Admin Controls
Set guardrails, lane rules, and autonomy levels across the floor.
Your rep reviews three options in the morning, approves, and spends the day on the carriers, the customers, and the calls that actually compound.
Ellie ties to the numbers a head of operations already tracks. Coverage rate. Speed to cover. Revenue per rep. Margin per load. You scale load volume without scaling the carrier team, and you hold that team through a softening market instead of hiring up and cutting back.
75%
of freight booked through the tool in live accounts
load volume decoupled from headcount
outreach runs in parallel, not one carrier at a time
Brokers were first. They are not the whole market. The same execution layer runs inside BPOs, inside the Load Control Centers Fortune 1000 shippers are standing up, and inside LSPs and 3PLs.
Freight Brokerages
Move more loads without adding carrier reps.
For Brokerages →
BPOs
Sell the work, not the seat. Change your unit economics.
For BPOs →
Shippers & LCCs
Run your freight in-house with twenty people, not two hundred.
For Shippers & LCCs →
LSPs & 3PLs
Execute at machine speed across every account you manage.
For LSPs & 3PLs →
The old stack put the system of record at the bottom and asked humans to do everything above it. The new stack adds the layer that acts. Envoy calls it TOAS, the Transportation Observability Action System: the observability and action layer that sits above the TMS, makes agent work visible to leadership in real time, and executes against the strategy you set. The system of action eats the system of record.
Human oversight
Strategy & edge cases
The AI workforce
Sourcing → tracking
Semantic layer
Carrier Context Graph
System of record (TMS)
Stores the load
Ellie does not replace your operators. She promotes them.
Ellie handles the down-the-fairway work. Your operators handle the edge cases, the relationships, and the judgment calls. Over time the operator stops being a task executor and becomes the outcome owner. The best version of this job is the boss of machines, a person setting strategy for a workforce that never sleeps.
“Humans set the strategy. Ellie executes the work.”
Ellie learns from every rate negotiation, every booked load, and every carrier interaction your team runs through her. That memory becomes the Carrier Context Graph, a proprietary data layer that gets sharper with use and stays yours. General-purpose AI restarts from zero every session. Ellie compounds. The operators who deploy the execution layer first build a context advantage the late movers cannot buy back.
⌘
Runs in your browser
Ellie deploys as a Chrome extension and works on top of the web tools your team already uses.
⇄
System-agnostic
She runs on top of your TMS, portals, and load boards. You do not rip and replace anything.
🛡
Secure
SOC 2 Type II, aligned to all Trust Services Criteria. Your data stays protected and stays yours.
What is Envoy AI?
Envoy AI builds Ellie, the execution layer for logistics. Ellie is an agentic system that sources carriers, runs outreach, negotiates inside guardrails, verifies compliance and tracks loads while a human reviews and owns the outcome.
Who is Ellie for?
Ellie is for freight brokerages, BPOs, shippers, load control centers, LSPs and 3PLs that run carrier procurement and execution work.
Does Ellie replace my team?
No. Ellie handles the repetitive execution work so your operators can focus on strategy, relationships and edge cases. The human stays in the loop and owns the outcome.
How does Ellie deploy?
Ellie deploys as a Chrome extension that works on top of your existing TMS and logistics tools. No rip-and-replace or new system is required.
How is my data handled?
Envoy AI is SOC 2 Type II compliant. Your data is protected and the Carrier Context Graph Ellie builds belongs to you.
How is this different from other freight AI?
Most freight AI tools support parts of the workflow. Ellie runs the execution layer end to end: sourcing, outreach, negotiation, verification and tracking, while your team reviews and approves the outcome.
We publish our thinking in the open: a weekly essay from Robby Nathan, a working blog, customer proof, and the events shaping the category. It all lives in one place.
Robby Nathan's weekly essay
Questioning what freight takes for granted — the metrics, the assumptions, the best practices nobody examines.
Working notes on agentic freight
The logistics AI stack, decision latency, observability, and the legal shifts reshaping carrier selection.
Inside Ellie, end to end
Watch Ellie run a real load: the ask, sourcing, negotiation, verification, and rep review.
Proof from live accounts
Customer results from brokerages and shippers running the execution layer in production today.
From the floor of the industry
Takeaways from FreightWaves F3 and the WEX OTR Summit on where AI in freight really stands.
Announcements and press
Including the strategic Highway integration that automates carrier compliance through Ellie.